Product Management with Generative and Agentic AI – The future of product leadership is AI-first. To prepare the next generation of product professionals, BITSoM (BITS School of Management) has launched a groundbreaking 6-month online certification in Product Management with Generative and Agentic AI.
This beginner-friendly program is designed for students, professionals, and entrepreneurs who want to gain hands-on experience in building AI-powered products. Backed by BITS Pilani and led by faculty from top global institutions, the course combines academic rigor with real-world product building using GenAI and Agentic AI tools.
Overview of the Program
| Detail | Information |
|---|---|
| Course Name | Product Management with Generative and Agentic AI |
| Offered By | BITSoM (BITS School of Management) |
| Start Date | 30 July, 2025 |
| Duration | 6 Months |
| Mode | 100% Online |
| Weekly Time Commitment | 8–10 hours |
| Seats per Cohort | 250 |
| Eligibility | Open to beginners, students, and professionals |
| Certification | Recognized by leading tech and AI companies |
| Placement Support | Yes, with resume reviews, mock interviews, and coaching |
Why Choose Product Management with Generative and Agentic AI?
Product roles in India are seeing a 300% growth, with salary packages ranging between ₹12–55 LPA in startups and enterprise companies. According to Zinnov’s 2024 report, 68% of product teams will integrate AI tools by 2025.
The BITSoM certification in Product Management with Generative and Agentic AI is designed to meet this growing demand by equipping learners with the ability to:
- Understand product fundamentals and market discovery
- Build and launch AI-native product ideas
- Leverage Generative AI tools like ChatGPT, Midjourney, and RepIt
- Use Agentic AI systems for automation and task execution
- Pitch products effectively to stakeholders
This program enables you to go beyond traditional product roles and become a leader in AI-driven product innovation.
What Will You Learn?
This 6-month program offers a structured curriculum that focuses on both product thinking and technical AI integration. The core modules include:
PMGA101 – Product Management Foundations & Discovery
Covers product lifecycles, user research, market analysis, and problem-solving frameworks.
PMGA102 – Agile, Design & Cross-functional Execution
Learn how to manage Agile teams, collaborate across departments, and plan MVP releases.
PMGA201 – Generative AI Tools & Product Integration
Understand how to integrate AI tools into product workflows. You will explore prompt engineering, API integration, chatbot creation, and content generation.
PMGA202 – Building with Agentic Systems
Delve into Agentic AI, where you’ll learn to build smart systems that act autonomously using platforms like LangChain and Amazon Bedrock.
PMGA301 – Strategy, Monetization & Responsible AI
Focus on business strategy, pricing, ethical AI use, and performance monitoring.
PMGA302 – Capstone Project
Complete and pitch your own AI-powered product idea with mentorship from industry experts.
This structure makes Product Management with Generative and Agentic AI a future-ready learning path for aspiring product managers.
Real-World Project Experience
Throughout the course, participants will build 6 AI-driven products. These could include:
- AI chatbots for customer service
- Writing and content-generation assistants
- Smart shopping or travel agents
- Personalized learning platforms
- Business process automation tools
Each project will form part of your AI product portfolio, helping you stand out to recruiters and hiring managers in interviews.
About BITSoM
BITSoM (BITS School of Management), backed by the BITS Pilani legacy, is known for world-class business education. Located in the Mumbai Metropolitan Region, BITSoM is led by faculty from global institutions such as Harvard, Wharton, NYU Stern, and SMU Singapore.
Their mission is to provide transformative education to future leaders. This 6-month certification in Product Management with Generative and Agentic AI continues that vision by focusing on innovation, technology, and real-world application.
Admission Process
To get started, applicants must clear a simple, affordable entry test.
Qualifier Test Details:
- Topics: Logical Reasoning, Basic Maths, Quantitative Aptitude, Product Thinking
- Format: 60-minute online test, available once per candidate
- Cost: ₹99 (non-refundable)
- Mode: Laptop/Desktop using Google Chrome
- Preparation: Includes access to a free mock test
Steps:
- Pay ₹99 and book your test slot
- Take the qualifier test on your scheduled day
- If shortlisted, attend a one-on-one counseling session
- Secure your seat and begin learning
Fee Structure
| Component | Upfront | EMI Option |
|---|---|---|
| Qualifier Test Fee | ₹99 | ₹99 |
| Secure Seat Fee | ₹4,000 | ₹4,000 |
| Program Fee | ₹46,000 | ₹5,622/month for 9 months |
| Total | ₹50,000 + 18% GST | ₹54,598 + 18% GST |
EMI is available through NBFC partners. All fees are non-refundable.
Career Support and Placement Opportunities
BITSoM provides full placement support for learners, including:
- Resume and LinkedIn profile building
- Mock interviews with product managers
- Career coaching and one-on-one mentorship
- Access to exclusive job opportunities
- Product pitch day for employer visibility
- Eligibility: 7 CGPA or equivalent
By the end of the program, participants in Product Management with Generative and Agentic AI will be prepared for roles such as:
- Product Manager – AI/Tech
- Associate Product Manager
- AI Product Consultant
- Innovation Manager
- Product Analyst
Unique Features of This Course
| Feature | BITSoM Program |
|---|---|
| Academic & Industry Mentors | Yes |
| Real-World AI Product Building | Yes |
| AI Tools Hands-On Experience | Yes |
| Career Coaching & Placement | Yes |
| Capstone Project with Portfolio | Yes |
| Industry Recognition | Strong BITSoM & BITS Pilani Network |
Additional highlights:
- Campus Immersion: 3-day on-campus interaction
- BITSoM Joining Kit: Admission letter, T-shirt, ID card
- Peer learning community and networking access
Who Should Join This Course?
The Product Management with Generative and Agentic AI certification is designed for:
- Students in their final year or fresh graduates
- Working professionals from non-tech and tech backgrounds
- Engineers transitioning to product roles
- Business owners and startup founders
- Anyone with an interest in building AI-native products
No coding background is required, and the curriculum is tailored for beginners.
Conclusion
The demand for AI-enabled product managers is rising sharply, and Product Management with Generative and Agentic AI is one of the few programs in India that directly addresses this need.
With a curriculum rooted in practical learning, mentorship from global faculty, and the legacy of BITS Pilani, this program sets you on a fast track to building a successful product management career in the age of AI.
Applications are open now. Limited to only 250 seats per batch.
Batch starts: 30 July, 2025
Apply now and start your journey toward becoming an AI-native product leader.
Official Registration Link: http://tinyurl.com/bits-pilani-course
Helpful blog on AI! I saw another related post recently that might be a good addition to this conversation. Here’s the link: https://www.linkedin.com/posts/ankitaggarwal1990_agenticai-generativeai-enterpriseai-activity-7361330658645872640-SSzv?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFtw1zsBNqN6ih-WdSak-OVptdJeF4g2IRQ